Hadar is an award winning builder of contemporary homes in northeast Victoria and southern New South Wales. After 25 years of strong growth, Hadar's brand needed to evolve to reflect its position in the market and its strong values and culture. The name ‘Hadar’ comes from an ancient word meaning ‘honour’ and that’s what has guided this second-generation family business from day one. We crafted a new Hadar visual identity that dialled up the human qualities of the brand: strength, respect, care. Their new brand toolkit has since been rolled out across all touch-points from the website and printed collateral to staff uniforms and cars.